As a recreational endurance runner, I am often running before the sun rises to get the miles in before the work days start. During one of my first long runs, I returned home with both my wife and young daughter telling me how worried they were, expecting me to be gone only about 30 minutes, not 90 minutes. At that moment I had an epiphany. Living in the country and running as early as 4:30 a.m. on country roads without a phone or wallet, no one would know who I was if I was to collapse or be hit. Road ID became my family’s peace of mind. I wear my ID as both an ID and also a training motivator virtually at all times. It is my badge of security and also my emblem of accomplishment. Road ID is great for runners, cyclists, hikers, walkers, seniors, diabetics, and basically anyone not glued to their couch with ID on their person. For identification purposes, it’s important that you wear (on your person) an ID that First Responders can easily access in an emergency. Road ID is the perfect and customizable solution.